How to Get the Word out about Your New Blog

How to Get the Word out about Your New Blog (full guide)

The problem is that with quite a billion registered websites out there on the planet Wide Web, the probabilities of somebody stumbling onto your new blog is pretty remote. Even once they realize your blog, the amount is visitors you get might be relatively small. during a good month, photography School, gets four or five million visitors. But once you believe what percentage camera owners there are within the world, it’s actually a comparatively small percentage.

So how can we get all those people surfing the online to require a glance at your blog? Well, here are 4 belongings you should try.

1. Write guest posts for other blogs

Why do companies spent a fortune getting their commercials aired during half time at the Super Bowl? Because it gives them access to tens of many viewers. They didn’t create that audience. they only used it to urge their message across.

And you'll does one something similar with guest blogging.

I wrote my first guest post back in 2002, before guest posting was even a thing. Another blogger read one among my posts, and sent me an email asking if he could interview me on his blog. the e-mail included half a dozen questions, and he asked if I could answer all in 400–500 words.

My initial reaction wasn’t very positive. i used to be thinking, What? you would like me to write down two and half thousand words of content for your blog?

But then I started brooding about it differently. That’s tons of labor . But this guy’s been blogging for a year now, and he features a decent audience. Okay, let’s roll in the hay and see how it goes.

I put tons of your time and energy into that post, and ended up writing 3,500 words to answer his questions.

The day after the interview went survive his site my readership grew by quite tenfold, and that i immediately saw the worth in creating content for other sites and people .

These days there are much more opportunities to try to to this. believe the highest five ways your ideal reader would really like to spend their time (or the highest five people they might wish to spend their time with). that would be their top five:

blogsforumsFacebook groups/pagesLinkedIn groupspodcaststelevision showsnewspapersmagazinesbooksauthorseventsinfluencers (Twitter, Pinterest, Instagram, etc.)

Now that you simply know where they hang around and what they like talking about, try creating some guest content for them.

Of course, you can’t just publish a post on someone else’s blog. You’ll got to build a relationship with those bloggers, then determine whether or not they accept guest content. But most blogs will allow you to add a comment, and that’s where you'll add some guest content.

I once wrote 400 words responding to an issue I saw on another blog. it had been practically a guest post in itself. But i do know that 400 words are going to be read not only by the one that asked the question, but also many others (at least potentially).

Leaving a comment during a forum or a Facebook group is differently to make guest content.

So as you're employed through the 50 approximately places your ideal readers hang around , search for opportunities to make guest content, whether it’s writing a guest post for a blog, being interviewed on a podcast, or simply being helpful within the comments section.

2. Create sharable content

If you’ve been blogging for a short time , you’ll know what sharable content is about. Just take a glance in Google Analytics and appearance at the content that gets shared more often and drives fresh eyeballs to your site.

Content that gets shared tons on photography School includes:

myth-busting potsdebates (people seem to love sharing them to justify their opinions)research polls (and the results)cheat sheetsposts with infographicslong-form postsbeginner guidesposts written with a touch of humor.

BuzzSumo may be a great resource for locating sharable content. Enter a website name (for your site or someone else’s), click the button, and it'll tell you what content has been shared the foremost . It also shows you the social networks each bit of content was shared on and the way repeatedly it had been shared.

When you analyze your own blog, search for themes and topics that get shared tons . Also note of the format (list, Q&A, roundup), and therefore the medium (video, podcast, infographic).

But as nice because it is to possess content shared, don’t go overboard trying to show each piece of content you create into something people will share. Yes, getting that sudden spike in traffic feels great. 

But confine mind that getting people to seem at your content is simply stage one. you continue to got to get those people interested, connected, and engaged (which I’ll be talking about over subsequent few weeks).

3. Repurpose your best content

One lesson I’ve learned over the years is that if content has been shared tons in one form, there’s an honest chance it'll be shared again in another form.

Back in 2002 I wrote a post for ProBlogger called are you able to Really Make Money Blogging? [7 Things do know About Making Money From Blogging]. 

That post did rather well , and appeared in my BuzzSumo report together of my most shared pieces of content.

So I asked myself, Where else could I share this content?

First, I repurpose it into an interview that I’ve now given a couple of times at various conferences. I then took the slides from that talk, tweaked them a touch in order that they didn’t believe my voice, and put them abreast of SlideShare. The slides (which linked back to the website) ended up getting around 5,000 views

Later I turned an equivalent slides into a video, added some music, and posted it on YouTube. (I may have also posted it on Vimeo). The videos (which again linked back to the website) got about 6,000 views.

After tweaking the post to avoid having duplicate content I put it abreast of Medium, where it got another 2,000 views. and eventually I used it in episode 32 of the ProBlogger Podcast, which has had quite 20,000 downloads.

If you’ve got a bit of content that’s doing well in one form, believe how you'll repurpose it. also because the forms I used, you'll also:

create an infographic or a cheat sheetpitch it to a newspaper or magazineask a podcaster to use it because the basis of an interview.

4. program Optimization

The final thing i would like to speak about during this post is program optimization. And don’t just consider Google.

I once wrote a post on photography School a few Leica camera I owned. The post was a dismal failure, and hardly got any views. So i made a decision to repurpose it. Using an equivalent content, I then stood ahead of a video camera, recorded myself talking about (and showing) my little Leica camera, and posted it on YouTube.

That video has now been viewed quite 60,000 times.

YouTube is additionally an enquiry engine. And when people search YouTube for that camera name, my video comes up.

Another program you would possibly not believe is that the App Store. Jarrod Robinson from the PE Geek (a blog for education teachers) created an app that aggregates content from his blog and his podcast, and also promotes his workshops and membership sites.

The app gets thousands of downloads monthly . and each time he publishes a replacement blog post, everyone who downloaded the app gets a push notification. The App Store has given him an entire new readership.

When you consider program optimization, believe where people could be checking out information. 

It might be Google, YouTube, iTunes, the App Store, Google Play, or a myriad of other places.

Now remember here, what we’re talking about is that the process of taking your readers from being unaware, from being cold towards your blog, your brand, and you to being supper engaged. this is often what we’ve been talking about today, getting the eyeball is simply the primary step.

So there you've got it: four ways to urge the word about about your blog. And next week I’ll tell you ways to overcome subsequent stage in warming up your readers and turning them into raving fans: getting curious about what you’re saying.

In the meantime, allow us to know what you are doing to spread the word about your blog. 

does one write guest posts? Do make your content sharable, or repurpose it? allow us to know within the comments.